Category: Marketing & Social Media
Leading edge best practice in social media, digital marketing, branding, and content marketing in Physical Therapy and healthcare.
Back to Basics: Marketing 101 for 2021
Introduction: Welcome to our “Back to Basics” series moving into Summer of 2021. Every Summer, we’ve been tremendously excited to tackle strategic…
5 True North Marketing Keys During Pandemic
There’s no doubt that COVID-19 has disrupted life as we know it. We’ve released a podcast Hot Take mini-series on the matter…
3 Major Branding Mistakes and How To Fix Them
Branding is one of those topics that I just love. It also, in part, got me on the map in many regards…
3 Tips to Maximize Word of Mouth 2.0
As promised in our last blog post 5 Marketing Traps To Avoid in 2020, we are unveiling these tips to maximize word…
5 Marketing Traps to Avoid in 2020
The New Year brings all sorts of new energy, renewed motivation, etc.; and, marketing is almost always on the forefront. However, excellence…
PT on TV
Every once in a while, we all need a little nerd out moment that’s generally entertaining, light hearted, and just fun to…
5 Marketing Best Practices Going Into 2020
With all the updates in search algorithms, social media platforms, and consumers becoming increasingly swayed towards micro-moment shopping, there’s a lot to…
The 2019 State of Marketing Report
Everyone agrees we need more public visibility. But, are we fighting on the front lines of this and marketing to be top…
State of Marketing Survey for Rehab Therapy
Since the launch of UpDoc Media, one of our mission objectives has always been to help healthcare practices become more easily found,…
3 Effective Levers To Grow Your Practice
Authors: Max Zirbel, Chief Innovation Officer & Ben Fung, Chief Operating Officer As the first quarter of the year continues to accelerate,…
10 Predictions for 2019
Happy New Year! The team at UpDoc is pleased to share these ten predictions for 2019. As we came together to name…
Online Reviews, Reputation Management, and Consumer Behaviors
Healthcare consumers, not to mention consumer behaviors in general — are becoming more and more digital… every. single. day. In fact, the…
The Story Behind Media Interviews GONE WRONG
Author: Ben Fung, Chief Operating Officer Headlines. Good ones, sell like hot cakes… especially if they are shocking or controversial. AND, there’s…
Marketing Automation: Five Five-Star-Review Case Studies
The team at UpDoc Media is pleased to share that we’ve been selected as one of the first agency partners for the…
The Authenticity Paradox in Content Marketing: An UpDoc Perspective
Author: Gene Shirokobrod All too often, content producers and those getting into social media marketing struggle with the balance of a perfectly…
3 Google Ad Settings You Must Use (Or, You’ll Waste Money)
Author: Jordan Mather, Chief Growth Officer Want Google to send you ideal patients Every. Single. Day? Of course you do, that’s why…
UpDoc Perspective: Storytelling with Clarity vs. Uncertainty
Continuing our Perspectives series on content marketing and brand narratives, today — CEO, Gene Shirokobrod shares about the burden of knowledge, the…
Parallel Tracking: A Digital Marketing Must Have For GOOGLE
Author: Jordan Mather, Chief Growth Officer Show Notes: Google Ads is the #1 referral source in the world. October 2018, Google announced…
How To Get New Patients From Facebook
Author: Max Zirbel, Chief Innovation Officer Show Notes: Facebook is the #1 most utilized social media platform in the world, and, it’s…
The 3 Rs Of Our Story Flow
Author: Gene Shirokobrod “We create content every day. It’s part of our DNA. We love it. That doesn’t mean it comes easy.…