About UpDoc

UpDoc Media publishes the reports, data, and platforms that define the physical therapy industry. Independent since 2015. Columbia, MD.

Mission

The physical therapy industry operates better with transparent data, credible reporting, and workflow tools designed by people who understand the clinical reality. For a decade, our reports have set the benchmarks that PT practice owners, boards, and capital partners actually use.

Method

Every number we publish is triangulated across primary physical therapist survey data, payer analytics, and qualitative interviews with practicing PTs. No sponsored research. No vendor influence. If we cannot verify it, we do not print it.

Divisions

Three divisions.
One operating thesis.

UpDoc spans research, content, and product, because the same team that studies the physical therapy workforce should build the tools for it.

No. 01

Research

Flagship annual reports for the physical therapy industry: Job Market Pulse, Corporate Quality Index, Payer Rates. The PT reference library.

Published quarterly
No. 02

Media

Podcasts, newsletters, and long-form writing for PT practice owners, clinicians, and rehab operators.

349 episodes
No. 03

Product

Software born from research. Currently Hiyer, the workforce intelligence platform for physical therapy practices.

Live at hiyer.updocmedia.com
Leadership

Clinicians.
Operators. Writers.

Two physical therapists who have spent their careers in rehab practice, PT practice management, and physical therapy industry research.

Portrait of Gene Shirokobrod, DPT
Gene Shirokobrod, DPT
Co-founder, CEO
Practicing physical therapist and founder of UpDoc Media. Hosts the UpDoc podcast network, runs the Job Market Pulse research line, and led the Hiyer product from concept to ship.
Portrait of Ben Fung, DPT
Ben Fung, DPT
Co-founder, COO
Clinical leader, operator, and financial strategist across rehab and healthcare. Oversees UpDoc operations, enterprise partnerships, and the CQI+ research discipline.
Work with us

Research. Reporting.
Product.

Use our research, run Hiyer on your workforce, or pitch us a story.