Category: Marketing & Social Media
Leading edge best practice in social media, digital marketing, branding, and content marketing in Physical Therapy and healthcare.
Standing Above The Social Media Content Clutter
So, we’re heading into the 2nd half of conference season for Fall 2018. I had the privilege of speaking for the National…
Consumer Facts: Word Of Mouth Marketing 2.0
Today’s article covers some striking consumer facts in how they shop for healthcare providers. So much of this flies in the face…
5 Ways Blogging Prepared Me For Business
It wasn’t all that long ago that I was a casual kettlebell therapy blogger who was merely dabbling on Twitter and trying…
5 Marketing Mistakes That Will Stunt Your Growth
Marketing is something that is obviously a passion point for us at UpDoc. It’s a personal passion as well; why else would…
12 Marketing Blog Posts You NEED To Read
March Madness is about to begin for NCAA Basketball. And so, in celebration of such “madness,” we’re bringing our own “March Marketing Madness” in this…
5 Marketing Predictions for 2018
For the last several years, I’ve been writing up predictions on what is to be expected for the year to come. Typically,…
The 4Rs of Every Killer Marketing Strategy
No matter your marketing tactics, overarching strategy, number of initiatives, utilized tactics, etc…. it all falls upon the 4Rs. Why? Because, the…
Making More Money As Physical Therapists & FOR Physical Therapy
Every year, a few times a year… the Physical Therapy profession freaks out about its economic future. Reimbursement is going down… payment…
Nurturing A Competitor’s Call In 10 Steps
So, you’ve done your due diligence and are starting to create a digital marketing ecosystem. Whether you’re just getting started or have…
Fall 2017 NARA Conference Reflections: Panic, Progress, and Performance
The National Association of Rehabilitation Providers & Agencies — aka NARA. I remember learning about this organization back in my corporate rehab…
3 Key Patient Facing Website Attributes
Websites. No one really expected websites and SEO to become of great concern in 2017… especially with 2013-2016 being such big years…
4 Marketing Metrics You NEED To Measure
A few weeks back we shared our perspectives on where you should be spending your marketing dollars. This post is all about…
5 Essentials of Email Marketing
For years now, Email Marketing has been considered one of the best channels for marketing budget ROI. Why? Primarily, cost. It’s pretty…
5 Steps To A Captivating Story
In a recent blog post, we talked about how digital media has finally reached this point of Content Clutter & what you…
Inspiration, Confidence, Drive, Purpose & Passion
It’s a Monday. Usually, Monday mornings are a drudge of things to do. Still, every once in a while, someone reaches out…
5 Keys To Social Media Success
When everyone seems to have access and ability to produce digital media and share on social platforms, it’s easy to fall into…
Getting Communities to Care About Physical Therapy [Fresh Perspectives]
Hello, Everyone! It’s Ben Fung (as indicated by Italics, for this blog post). I’m pleased to share this special Fresh Perspectives from…
Digital Marketing Pre-Launch Checklist
With so many clinical companies (from 100+ clinic enterprises to single mom-and-pop-shop), all drifting (some running like the plague) away from referral…
Physical Therapy Business & Entrepreneur Accelerator Group
Are you looking for a group of like-minded, growth oriented physical therapy professions who want to up their game in business &…
How To Snapchat In 2 Minutes
Snapchat opened their IPO, yesterday, with a boost in 44%. For those who haven’t at least heard of or at least considered…