Category: Marketing & Social Media
Leading edge best practice in social media, digital marketing, branding, and content marketing in Physical Therapy and healthcare.
The Physical Therapy Job Market Pulse
UPDATE 4/2017: Due to an overwhelming number of requests, I’ve decided to make available Pulse re-releases available to those who are newly…
Why Are You NOT an APTA Member?
A few weeks ago we asked a question: Why are you NOT an APTA member? We received 500 responses. We analyzed all…
Marketing Beyond ROI
Marketing is a funny thing. It’s an art. And, it is most definitely a science. Marketing without numbers is like sailing without instruments,…
3 UnBelievable Marketing Follies
It’s easy to think of marketing as primarily advertisements, promotions… getting people through the door and driving sales. It’s easy to forget…
Developing Your Personal Brand
Still can’t get enough of this pic from @DrBenFung Be you, do you, always stay true to your values. #branding #bizPT pic.twitter.com/Lu1DdoBMPb…
3 Critical Retail Marketing Strategies
Inspired by a Periscope broadcast during #APTACSM, I realized that basically every booth in the exhibit hall, save for one, failed to deliver…
PT Book Club: Start With WHY
Last night, I had the pleasure of facilitating the 1st discussion group of the PT Book Club started by UpDoc Media’s own,…
Online Marketing Strategy for Physical Therapy
Today’s guest posts comes from Paul Gough, a Small Business Icon Best In Class Winner for his Lead Nurture Marketing Systems. Paul is…
The Three “E”s of Excellent Content
Chief Content Officer. What kind of job is it, exactly? Well, it’s a dynamic blend of responsibilities consistent with that of a COO/CFO,…
5 Ways to Accelerate Your Physical Therapy Career
A while ago, I shared my thoughts on new grad career paths for PTs, the job market outlook at the time, and…
The Big 3: Part 3, Marketing
Finishing up from last week, we’ve been diving into what I’ve referred to in conversation as The Curse of The Big 3…
Why Your Physical Therapy Business NEEDS A Marketing Budget
RT @AmyVernon: Marketing lessons from Star Wars: 1) Be owned by Disney https://t.co/sZOyWxEdjz by @DougH pic.twitter.com/CLXI5VGSU6 — Ahna Hendrix (@AhnaHendrix) December 21,…
Top 10 Therapy Insiders Podcasts of 2015
It’s that magical time of the year when everyone looks back at the past 12 months and reflects. We, at UpDoc Media,…
Top 10 Blog Posts of 2015
We came. We saw. We delivered the content you needed to know. As we close out 2015, we are proud to share…
A Meeting of Meetings: Private Practice Section 2015
I recently returned from PPS 2015 and thoughts are flying faster in my brain than F-bombs out of Gary Vaynerchuck mouth during…
Sneak Peek: A Marketing MBA in 2 Hours
Hey everyone, As you know, we have decided to close the gap between quick marketing fixes and time tested MBA level strategies…
Trust is Overrated
I’d like to think I’m a trustworthy person. If I’m told something in confidence, I keep it confident. If a business hires…
A Business Relationship: Thoughts from Ascend 2015
How do you define a relationship? Is it by mutual respect? How about trust? When you get a group of people together…
Marketing like Disney
Marketing is both an art and a science. And, I get asked all time, “what is marketing?” My answer: Creating demand. Marketing, at…
Can Apple Lead Healthcare Innovation?
Innovation is a trendy buzzword. You might be reading this article because of it. Or maybe because it has to do…