Blog
Physical therapy industry writing on workforce, compensation, practice economics, and rehab operations. Updated weekly.
The 2019 Practice Management Survey
In past years here at UpDoc Media, we created an open-voice survey and subsequent reports to help bridge the gap from the…
CSM 2019: Opportunistic Collisions
More than 16,700 physical therapists, students, and industry professionals came together for CSM 2019. How many actually connected? In 1986, Steve Jobs…
UpDoc Perspective: Getting An MBA As A Clinician
Author: Ben Fung, COO In 2012, I began the journey in pursuit of an MBA that was designed to be an internationally…
10 Predictions for 2019
Happy New Year! The team at UpDoc is pleased to share these ten predictions for 2019. As we came together to name…
UpDoc Media Top 40 Physical Therapy Influencers of 2018
The team at UpDoc Media is pleased to release our Top 40 Influencers of 2018. Just in case you are new to…
10 Most Popular Job Market & Career Questions (Dec 2018)
Author: Ben Fung, Chief Operating Officer This post comes as a follow up to a virtual lecture given to Ithaca College’s DPT program…
Untold Physio Stories 113: Gross Clinical Experiences
Erson and Andrew share some of their most memorable, and gross clinical experiences. Do you have any to share? Comment in social media…
An Unexpected Metric Payers Are Asking For
Author: Ben Fung, Chief Operating Officer It’s December. And, it’s insane to think that Fall conference season was but a few weeks…
Online Reviews, Reputation Management, and Consumer Behaviors
Healthcare consumers, not to mention consumer behaviors in general — are becoming more and more digital… every. single. day. In fact, the…
Untold Physio Stories 112: More Accidental Taping Success
Erson shares a quick story about another unintended success when directions weren’t followed as expected for some rib taping. Untold Physio Stories…
The Job Market Pulse Fall Update 2018
Author: Ben Fung, Chief Operating Officer Hello Everyone! I’m very much pleased to share that the Fall 2018 UpDate of the Job…
The Story Behind Media Interviews GONE WRONG
Author: Ben Fung, Chief Operating Officer Headlines. Good ones, sell like hot cakes… especially if they are shocking or controversial. AND, there’s…
The Physical Therapy Empire Strikes Back w/ Dr. Kelly Starrett and Dr. John Rusin
The Epic Physical Therapy Saga Continues… The rebels are under attack, mounting forces seem to be in control and the landscape looks…
3 Things In Healthcare That Are NOT GOING AWAY!
Author: Ben Fung, Chief Operating Officer We are in this interesting time in healthcare where things are truly getting shaken up. For…
Marketing Automation: Five Five-Star-Review Case Studies
The team at UpDoc Media is pleased to share that we’ve been selected as one of the first agency partners for the…
The Authenticity Paradox in Content Marketing: An UpDoc Perspective
Author: Gene Shirokobrod All too often, content producers and those getting into social media marketing struggle with the balance of a perfectly…
3 Google Ad Settings You Must Use (Or, You’ll Waste Money)
Author: Jordan Mather, Chief Growth Officer Want Google to send you ideal patients Every. Single. Day? Of course you do, that’s why…
UpDoc Perspective: Storytelling with Clarity vs. Uncertainty
Continuing our Perspectives series on content marketing and brand narratives, today — CEO, Gene Shirokobrod shares about the burden of knowledge, the…
Untold Physio Stories 111: PT vs Sports Medicine
A rare win story, especially from new co-host, former guest and Modern Patient Education lead instructor, Andrew Rothschild. Listen as Andrew goes…
UpDoc Perspective: Top 4 Physical Therapy Industry Topics from PPS 2018
The annual Private Practice Section, APTA – PPS conference acts as a physical therapy business litmus test. This year, 4 themes jumped out. Watch Gene…