Blog
Physical therapy industry writing on workforce, compensation, practice economics, and rehab operations. Updated weekly.
Parallel Tracking: A Digital Marketing Must Have For GOOGLE
Author: Jordan Mather, Chief Growth Officer Show Notes: Google Ads is the #1 referral source in the world. October 2018, Google announced…
How To Get New Patients From Facebook
Author: Max Zirbel, Chief Innovation Officer Show Notes: Facebook is the #1 most utilized social media platform in the world, and, it’s…
Physical Therapy: A New Hope w/ Dr. Kelly Starrett and Dr. John Rusin
The physical therapy industry is evolving and it starts with the physical therapist. Change is hard, it needs to be systemized. To…
Untold Physio Stories 110: When Pain Science Works and Fails at the Same Time
Listen in as new co-host Dr. Andrew Rothschild tells a great story about Pain Science Education going very well and simultaneously terribly!…
![Are You Burning Out? [Survey Results]](https://www.updocmedia.com/wp-content/uploads/2018/11/Are-you-burned-out-small-768x859.jpg)
Are You Burning Out? [Survey Results]
Nearly a month ago, we put out a quick Facebook poll to see if clinicians in the rehab therapy space were at…
The 3 Rs Of Our Story Flow
Author: Gene Shirokobrod “We create content every day. It’s part of our DNA. We love it. That doesn’t mean it comes easy.…
Untold Physio Stories 109: Clearly Seeing the Cause of Neck Strain
First episode with new co-host, Dr. Andrew Rothschild, DPT, FAAOMPT, lead instructor of Modern Patient Education. Coming soon! In this episode, Erson…
Standing Above The Social Media Content Clutter
So, we’re heading into the 2nd half of conference season for Fall 2018. I had the privilege of speaking for the National…
Consumer Facts: Word Of Mouth Marketing 2.0
Today’s article covers some striking consumer facts in how they shop for healthcare providers. So much of this flies in the face…
Fall Conference Seasons UpDate Part 1
There’s been a LOT of happenings during this first half of Fall 2018 conference season. There’s much uncertainty with looming disruption in…
2018 Top 40 Influencers Nomination Is OPEN!
YAAAAAAS! It is that time again — it’s time for YOU to nominate those who have been influencers for our profession and…
Untold Physio Stories 108: A Little Lecture Goes a Long Way
In this episode of Untold Physio Stories, Erson interviews Bobby Edwards. Bobby was a physio who attended a seminar where Erson was…
The Billion Dollar Question: Physical Therapy, If Not Now Then When?
I recently attended Ascend, WebPT’s annual conference for rehab professionals. This year was special because it was in conjunction with WebPT’s 10…
Untold Physio Stories (S9E11): Loading the Knee for Knee Pain?
Jason recounts some seemingly contrary advice to a patient who comes in with knee pain. She has a lofty functional goal. Unloading…
5 Ways To Elevate Your Company Culture
From the years of gathering job market data here at UpDoc Media… the talent surveys, our Amazon Best Selling Physical Therapy Industry…
The Curious Place Innovation Goes To Die
It’s so sad and so true how easily innovation dies. Don’t believe me? How about a handful of top search result articles…
Untold Physio Stories (S9E10): The Arrogance of Ortho Surgeons
Erson shares the story of helping another physio out after some spinal surgery. The patient’s surgeon told him he could not possibly…
UpDoc Executive Wins 25 Under 25
Today we are thrilled to share that our own Chief Growth Officer and Health Snaps company President, Jordan Mather, is the recipient…
Permission to Move: A Physical Therapist’s Secret Power
By Gene Shirokobrod I’ve evolved as a clinician more so in my approach to people than in my accumulation of techniques. I…
5 Ways Blogging Prepared Me For Business
It wasn’t all that long ago that I was a casual kettlebell therapy blogger who was merely dabbling on Twitter and trying…