Category: All
Online Reviews, Reputation Management, and Consumer Behaviors
Healthcare consumers, not to mention consumer behaviors in general — are becoming more and more digital… every. single. day. In fact, the…
The Job Market Pulse Fall Update 2018
Author: Ben Fung, Chief Operating Officer Hello Everyone! I’m very much pleased to share that the Fall 2018 UpDate of the Job…
The Story Behind Media Interviews GONE WRONG
Author: Ben Fung, Chief Operating Officer Headlines. Good ones, sell like hot cakes… especially if they are shocking or controversial. AND, there’s…
3 Things In Healthcare That Are NOT GOING AWAY!
Author: Ben Fung, Chief Operating Officer We are in this interesting time in healthcare where things are truly getting shaken up. For…
Marketing Automation: Five Five-Star-Review Case Studies
The team at UpDoc Media is pleased to share that we’ve been selected as one of the first agency partners for the…
The Authenticity Paradox in Content Marketing: An UpDoc Perspective
Author: Gene Shirokobrod All too often, content producers and those getting into social media marketing struggle with the balance of a perfectly…
3 Google Ad Settings You Must Use (Or, You’ll Waste Money)
Author: Jordan Mather, Chief Growth Officer Want Google to send you ideal patients Every. Single. Day? Of course you do, that’s why…
UpDoc Perspective: Storytelling with Clarity vs. Uncertainty
Continuing our Perspectives series on content marketing and brand narratives, today — CEO, Gene Shirokobrod shares about the burden of knowledge, the…
UpDoc Perspective: Top 4 Physical Therapy Industry Topics from PPS 2018
The annual Private Practice Section, APTA – PPS conference acts as a physical therapy business litmus test. This year, 4 themes jumped out. Watch Gene…
Parallel Tracking: A Digital Marketing Must Have For GOOGLE
Author: Jordan Mather, Chief Growth Officer Show Notes: Google Ads is the #1 referral source in the world. October 2018, Google announced…
How To Get New Patients From Facebook
Author: Max Zirbel, Chief Innovation Officer Show Notes: Facebook is the #1 most utilized social media platform in the world, and, it’s…
Are You Burning Out? [Survey Results]
Nearly a month ago, we put out a quick Facebook poll to see if clinicians in the rehab therapy space were at…
The 3 Rs Of Our Story Flow
Author: Gene Shirokobrod “We create content every day. It’s part of our DNA. We love it. That doesn’t mean it comes easy.…
Standing Above The Social Media Content Clutter
So, we’re heading into the 2nd half of conference season for Fall 2018. I had the privilege of speaking for the National…
Consumer Facts: Word Of Mouth Marketing 2.0
Today’s article covers some striking consumer facts in how they shop for healthcare providers. So much of this flies in the face…
Fall Conference Seasons UpDate Part 1
There’s been a LOT of happenings during this first half of Fall 2018 conference season. There’s much uncertainty with looming disruption in…
2018 Top 40 Influencers Nomination Is OPEN!
YAAAAAAS! It is that time again — it’s time for YOU to nominate those who have been influencers for our profession and…
The Billion Dollar Question: Physical Therapy, If Not Now Then When?
I recently attended Ascend, WebPT’s annual conference for rehab professionals. This year was special because it was in conjunction with WebPT’s 10…
5 Ways To Elevate Your Company Culture
From the years of gathering job market data here at UpDoc Media… the talent surveys, our Amazon Best Selling Physical Therapy Industry…
The Curious Place Innovation Goes To Die
It’s so sad and so true how easily innovation dies. Don’t believe me? How about a handful of top search result articles…