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Dear Employees… Dear Employers
Looking for the open letter survey? Scroll all the way to the bottom! When we formed UpDoc Media, we went out with…
Graham Sessions 2018 Recap
Graham Sessions. It was supposed to sound like “Jam Sessions.” In any case, if you’re like me, you probably had no clue…
The 4Rs of Every Killer Marketing Strategy
No matter your marketing tactics, overarching strategy, number of initiatives, utilized tactics, etc…. it all falls upon the 4Rs. Why? Because, the…
Making More Money As Physical Therapists & FOR Physical Therapy
Every year, a few times a year… the Physical Therapy profession freaks out about its economic future. Reimbursement is going down… payment…
Top 10 Blog Posts of 2017
It’s been a big year on the UpDoc Media blog with many posts that were inspired… BY YOU! That’s right. The majority…
2017 Top 40 Influencers
This year, we are extremely pleased to share an entirely new section of our top influencers list: The New & Noteworthy. If…
Nurturing A Competitor’s Call In 10 Steps
So, you’ve done your due diligence and are starting to create a digital marketing ecosystem. Whether you’re just getting started or have…
The Job Market Pulse 2.0 — Winter 2017 UpDate
In Summer of 2015, UpDoc Media began its journey creating “content you need to know, delivered with clinical precision.” For blogs, the…
10 Essential Interview Questions To Ask Employers
Job interviews are designed to go both ways. The employer is feeling out the prospective candidate for fit, just as much as…
PPS2017 — Windy City Recap
It’s been a year, already?! Yup. Things just move that fast, these days. Last year, the APTA’s Private Practice Section conference was…
Fall 2017 NARA Conference Reflections: Panic, Progress, and Performance
The National Association of Rehabilitation Providers & Agencies — aka NARA. I remember learning about this organization back in my corporate rehab…
Things To Remember For Your First Clinical Rotation [Fresh Perspectives]
Today’s Fresh Perspectives comes from Caitlyn Crandall. Clinical rotations can be one of the most fun; yet, still… most stressful elements of…
How To Build An All-Star Team
Attracting and retaining top talent has been a business frustration for ages, now. Moreover, growing that talent into a high performing team…
THE Job Market Pulse
In the Summer of 2015, we launched UpDoc Media’s first blog content series surrounding the physical therapy job market. The result: You…
This ONE Analysis Leads To Better Profits
Ages ago, during my corporate director days, I got put on the proverbial map by taking a sinking ship and making it…
Two Critical Financial Gauges For Better Revenue
Numbers. It gets kind of a bad rap. “The numbers” is thrown around as if they are the bad guys and anyone…
3 Key Patient Facing Website Attributes
Websites. No one really expected websites and SEO to become of great concern in 2017… especially with 2013-2016 being such big years…
4 Marketing Metrics You NEED To Measure
A few weeks back we shared our perspectives on where you should be spending your marketing dollars. This post is all about…
5 Essentials of Email Marketing
For years now, Email Marketing has been considered one of the best channels for marketing budget ROI. Why? Primarily, cost. It’s pretty…
Reflections from an NIH Keynote
On August 3rd, 2017, I had the privilege of being one of two keynote speakers as an NIH symposium, combining Bioengineering and…