Category: Medicine, Healthcare, & Clinical Excellence
Thoughts, articles, and posts regarding best practice in medicine, physical therapy, healthcare, and general clinical excellence.
Making More Money As Physical Therapists & FOR Physical Therapy
Every year, a few times a year… the Physical Therapy profession freaks out about its economic future. Reimbursement is going down… payment…
Fall 2017 NARA Conference Reflections: Panic, Progress, and Performance
The National Association of Rehabilitation Providers & Agencies — aka NARA. I remember learning about this organization back in my corporate rehab…
Things To Remember For Your First Clinical Rotation [Fresh Perspectives]
Today’s Fresh Perspectives comes from Caitlyn Crandall. Clinical rotations can be one of the most fun; yet, still… most stressful elements of…
4 Marketing Metrics You NEED To Measure
A few weeks back we shared our perspectives on where you should be spending your marketing dollars. This post is all about…
Reflections from an NIH Keynote
On August 3rd, 2017, I had the privilege of being one of two keynote speakers as an NIH symposium, combining Bioengineering and…
Practice Compliance: A Rehab Clinical & Business Podcast Mini Series
Have you ever wondered if what you’re doing or being asked to do is even compliant with the standard of…
Know My Value PT Calculator
So… due to a Facebook LIVE broadcast gone cray cray — titled: “Why Physical Therapists Are Paid So Little,” the content in this…
PT Job Market FAQ (2017)
This one, is a constant. We’re always wondering what is “normal” in the job market. Funny enough, this is actually how we…
Bridging The Gap
In the last several weeks or so, I’ve noticed an increasing motif in social media chatter, private conversations, etc… and, it all…
Digital Marketing Pre-Launch Checklist
With so many clinical companies (from 100+ clinic enterprises to single mom-and-pop-shop), all drifting (some running like the plague) away from referral…
APTA CSM 2017 CEO-Squared Podcast Episode
We had a special moment at CSM 2017 in San Antonio where we got to double up on CEOs and double up…
10 Networking Tips For #APTACSM
Last year, APTA’s Combined Sections Meeting was a ton of fun. We shared our Pre-Flight Checklist, our California Love Perspectives, the post…
#PTfam: Cultivating The Family Win
I love hashtags. I really love hashtags. I love them, because they can be a descriptor, a verb, a phrase, an identifier……
Beyond The Clinic: A Blue Ocean For Physical Therapy
“Blue Ocean” is a business term, typically inferring an area of a market, profession, or industry that is largely unexplored, untapped, or…
5 Negotiation Points That Will Make Them Smile
As ironic as it may seem, my career “heritage” as one might call it, hails from corporate America. I’m a former rehab director/corporate manager;…
Marketing for Physical Therapy in 2017
We talk a lot about marketing, here at UpDoc Media. (See below…) The Future of Digital Marketing 5 Reasons Content is DOMINATING…
Fresh Perspectives: My Biggest Takeaways from PT School
I’m pleased to one again introduce, Aimee Depelteau, NOW as a #FreshPT! Today, she shares another #FreshPerspectives with her biggest takeaways from…
Top 10 Therapy Insiders Podcasts of 2016
“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not…
Top 10 Blog Posts of 2016
Last year, we were honored to share with you our Top 10 Blog Posts of 2015. And, now… we are pleased to…
Fresh Perspective: The Real Secret of Rehab Success
I’m pleased to present another Fresh Perspectives… this one is truly an important topic, something that I feel gets lost in what…