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Therapy Insiders
Therapy Insiders
How to Effectively Brand your Business w/ Larry Benz

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
― Jeff Bezos

In this episode of Therapy Insiders podcast, we are joined (once again) by Larry Benz. We discuss what it takes to run a successful business by focusing on an important marketing strategy–branding. So, how do successful businesses brand? Think about it… When you smell coffee you think…Starbucks. When someone mentions a smart phone you think…iPhone. The best companies create an emotional connection and reliance on their product that goes beyond quality. Not to say good quality isn’t important–because it is–very much so. What does it take for YOU to brand like a multimillion (or billion) dollar company? Find out here on the podcast! Enjoy!


This episode of Therapy Insiders is sponsored by WebPT: The ultimate EMR for physical therapists. Want to know why they are the ultimate? Check them out at and find out for yourself (seriously its more fun that way). Want a free demo? Of course you do! Give them a call at 866-221-1870!

About Larry Benz (from

Dr. Laurence N. Benz

Dr. Larry Benz, DPT, OCS, MBA, MAPP is the President/CEO of Confluent Health which includes the following companies: Evidence In Motion, Texas Physical Therapy Specialists, ProRehab-Louisville, Fit For Work, Breakthrough Physical Therapy, PT Central, The International Spine Institute, and the NeuroRecovery Training Institute. He is nationally recognized for his expertise in private practice physical therapy and occupational medicine.

Dr. Benz’s current interests include conducting research and integrating empathy, compassion, and positive psychology interventions within physical therapy. With over 150 invited presentations to PT programs, national conferences, and MBA programs throughout the country, Dr. Benz has been on APTA’s Advisory Panel on Practice and The Board of the American Board of Physical Therapy Specialties and is currently a Trustee with the Foundation for Physical Therapy, Physical Therapist Business Alliance (PTBA), and University of Louisville.

He is the recipient of numerous business and physical therapy awards including the Kentucky Physical Therapy’s Outstanding Physical Therapists award and Ernst & Young’s Entrepreneur of the year for his region. He is the co-developer of, and, a blog devoted to the principles of EBP in physical therapy. His Foundation is the co-developer of Jacmel Rehabilitation in Haiti which can be found at

Check out additional information about Dr. Benz at or follow @physicaltherapy on Twitter.