Over the better part of the last ten years of physical therapy industry salary and business analysis, we’ve learned one big truth:

Physical Therapy clinicians are underpaid, yet over valued.

Yes: There is high demand for PTs and PTAs. They bring a TON of value, and it’s not a question of that. We also understand the margins are getting razor thin, yet many clinicians are leaving money on the table. Why? Because they don’t know HOW and WHEN to negotiate! 

Stop leaving money on the table.

Take control of your career and salary with our transformative LIVE online course and training series.


  • Confidently walking into salary negotiations knowing your true worth.
  • Securing the compensation you deserve, every single time.
  • Feeling empowered and respected in your workplace.

This is YOUR reality with our comprehensive PT Salary Negotiation Course.

You'll learn:

  • The PT compensation landscape: Understand salaries, benefits, and trends in your specific area. Get real-time, accurate salary norms directly from our UpDoc Job Market Pulse Report!
  • Quantify your contributions: Measure your impact and translate it into negotiating power.
  • Craft a data-driven strategy: Benchmark your skills against market standards and build a case for a higher salary.
  • Develop your negotiation toolbox: Master communication, objection handling, and alternative proposals. Practice with actual business owners, and nail down your negotiation skills. 
  • Navigate any situation: Address employer concerns, reach win-win agreements, and build long-term value.

Bonus: Get access to exclusive resources, like market data tools, salary templates, and expert Q&A sessions.

This course is for you if:

  • You're tired of being underpaid and over valued.
  • You want to negotiate with confidence and reach a mutual win. This is not a "versus" event. 
  • You're ready to take your career to the next level.
Salary Negotiation Course

Invest in yourself. Invest in your future. Enroll today and:

  • Boost your earning potential by thousands.
  • Gain invaluable negotiation skills.
  • Experience the freedom and satisfaction of knowing your worth.

What Can You Expect From This Course?

  • This course is 100% live online.
  • You will have the opportunity to practice with actual business owners and practice managers.
  • This course will include 6 live online lectures across 6 weeks.
  • Live Q&A with prior submitted questions will be part of each module.
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OUR GUARANTEE: You’ll make at least $2,000 / year more, or your money back!

  • Learn how to use the Job Market Pulse and other salary references to leverage your negotiation skills.

  • The training will always be in a group setting, with business coach leadership. 

  • First cohort sign up closes January 8, 2024. Course begins January 15, 2024!

Your Instructors

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Gene Shirokobrod, PT, DPT

Dr. Gene Shirokobrod: Your Bridge Between Healthcare Expertise and Negotiation Savvy

Dr. Gene Shirokobrod is multi-faceted leader who brings a unique blend of healthcare knowledge, industry experience, and communication skills to the table, making him the perfect guide for navigating your financial worth in the healthcare sphere.

His Diverse Background:

  • Healthcare Leadership: As the founder of Recharge Modern Health and Fitness, Dr. Shirokobrod understands the inner workings of the healthcare industry from both the provider and patient perspective. He knows the challenges healthcare professionals face and the value they bring.
  • Media Maven: His involvement with UpDoc, Inc.; UpDoc Media, the Corporate Quality Podcast, and Therapy Insiders showcases his strong communication and storytelling skills. He can translate complex negotiation strategies into relatable, actionable steps for his audience.

Why Dr. Shirokobrod is the Perfect Salary Negotiation Coach for Healthcare Professionals:

  • He speaks your language. Having worked in healthcare himself, he understands the nuances of your job, your value proposition, and the unique challenges you face during negotiations.
  • He translates complexity into clarity. He can break down complex negotiation principles into practical steps and relatable examples, making them easy to understand and apply in real-world healthcare scenarios.
  • He builds confidence and empowers action. He knows that asking for what you deserve can be daunting, especially in healthcare. He uses his supportive and encouraging approach to build your confidence and empower you to take action.
  • He offers insights beyond salary. He understands that compensation is just one aspect of career satisfaction in healthcare. He can help you negotiate benefits, work-life balance, and other factors that contribute to your overall well-being.

Ben Fung, PT, DPT, MBA

Ben Fung: Master Strategist, Salary Champion, and Your Guide to Worth Recognition

Ben Fung isn't just an instructor, he's your salary negotiation ally. With a career spent navigating high-stakes deals and securing six-figure paychecks for himself and countless others, Ben's passion lies in empowering individuals to confidently claim their worth.

But his expertise goes beyond just tactics. Ben's a master of making meaningful sense of metrics; weaving his own journey from underpaid therapist to industry expert into compelling lessons that resonate deeply. He breaks down complex negotiation principles into actionable steps, all delivered with his signature blend of humor, honesty, and a touch of tough love.

Here's why Ben is the ultimate guide to commanding your rightful compensation:

  • Proven Track Record: Ben has secured millions in additional income for his clients and students through strategic salary negotiations. He walks the talk, and his results speak for themselves.
  • Real-World Experience: No ivory tower theories here. Ben's honed his skills in the trenches, working with Fortune 500 companies and startups alike. He understands the nuances of today's job market and can tailor his approach to any industry.
  • Psychological Acumen: Negotiation is as much about understanding people as it is numbers. Ben's background in psychology gives him a unique edge, allowing him to anticipate objections, disarm resistance, and build genuine rapport with hiring managers.
  • Empathetic Advocate: Ben knows the emotional stakes are high when it comes to salary. He's your cheerleader, your coach, and your confidant, providing unwavering support and motivation throughout the process.

*Know Your Worth, Claim Your Value: Master PT Salary Negotiations — Please read our refund terms.