Todays episode is a continuation of the discussion started by Andrew in Episode #1 with a deeper dive into Jerry and his practice. This episode gives you the first insight into the Customer Lifecycle. How the Lifecycle came to be and the general principles behind it. If you listened to the Matt Watkinson interview you’ll note the Customer Lifecycle came to be because of the Peak End Rule. You’ll hear more terms like Customer Focus and their Experience along with how they grow business metrics. The conversation continues and will never stop! So jump on in and commit to being part of the change!