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About Christoph from www.authenticstorytelling.net
What’s the Authentic Storytelling Project? It’s information for brands and people about being heard by consumers and community members who are short on time. Authentic Storytelling is about sharing content that people make time for – even when they are busy.
Businesses, brands and communities can prosper when we all share our authentic stories. Yes, that includes social media, your website and who knows what’s going to be invented next.
Christoph Trappe, an U.S.-based digital branding strategist, blogs here about story development, distribution and audience engagement.
You can also connect with him on Twitter or receive updates through the email newsletter (see signup form on this page). His digital branding project can be found at TrappeDigital.com.